Privacy Policy
PureFit (“PureFit,” “we,” “us,” or “our”) provides online personal training and fitness coaching services through our website, web applications, and related services (collectively, the “Services”).
This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our Services.
By using PureFit, you agree to the collection and use of information in accordance with this Privacy Policy.
1) Scope
This Privacy Policy applies to personal information processed by PureFit through:
- Our website (purefitcoach.com)
- Web and mobile applications
- Onboarding surveys and assessments
- Coaching communication channels
- Customer support and career applications
If you are a U.S. resident and we collect information related to your fitness, posture, or wellness, please review our Consumer Health Data Policy, which supplements this Privacy Policy and describes additional rights and disclosures related to Consumer Health Data.
2) Information we collect
The information we collect depends on how you interact with our Services.
A. Information You Provide to Us
We may collect personal information you choose to provide, including:
- Account Information:
Name, email address, phone number, date of birth, gender, fitness goals, activity level, and coach preferences. - Fitness & Coaching Information:
Workout preferences, exercise history, posture or mobility concerns, progress updates, check-in responses, and messages exchanged with your coach. - Media Content
Photos or videos you upload for assessments, exercise feedback, form review, where you have provided consent. - Payments:
Subscription and billing information. Payments are processed by third-party providers; we do not store full payment card details. - Communications:
Messages sent via email, contact forms, surveys, or customer support requests. - Careers:
Information submitted when applying for a role, such as resumes, certifications, and contact details.
B. Information Collected Automatically
When you use our Services, we may automatically collect:
- IP address and approximate location
- Browser type, device information, operating system
- Pages viewed, interactions, time spent, and referring URLs
- Cookies and similar tracking technologies (see Cookies section)
3. How We Use Your Information
We use your information to:
- Provide and operate our Services
- Deliver personalized workout plans and coaching guidance
- Communicate with you about your account, updates, or support requests
- Process payments and manage subscriptions
- Improve our training programs, content, and user experience
- Conduct internal analytics and research
- Comply with legal obligations and prevent fraud
We do not sell your personal information.
4. Health and Fitness Information
Some information you share may relate to health or fitness (e.g., exercise data, posture assessments).
- This information is used only to provide coaching services and improve your experience.
- We do not use health or fitness data for advertising purposes.
- You may withdraw consent or request deletion at any time.
5. Cookies and Tracking Technologies
PureFit uses cookies and similar technologies to improve functionality and performance.
What Are Cookies?
Cookies are small text files stored on your device that help websites function properly and remember preferences.
How We Use Cookies
- Essential site functionality
- Analytics and performance measurement
- Understanding user behavior to improve Services
Your Choices
Most browsers allow you to block or delete cookies. However, disabling cookies may affect parts of the Services.
6. Sharing of Information
We may share information only with:
- Service Providers (e.g., hosting, analytics, payment processing)
These providers are contractually obligated to protect your data. - Legal Requirements
When required to comply with laws, regulations, or lawful requests.
We do not share personal information with third parties for their marketing purposes.
7. Data Retention
We retain personal information only as long as necessary to:
- Provide Services
- Maintain records required by law
- Resolve disputes
- Enforce agreements
You may request deletion of your account and associated data at any time.
8. Data Security
We take reasonable technical and organizational measures to protect your information. However, no system is completely secure, and we cannot guarantee absolute security.
9. Your Rights and Choices
Depending on your location, you may have the right to:
- Access your personal information
- Correct inaccurate data
- Request deletion or restriction of processing
- Withdraw consent
To exercise these rights, contact us using the details below.
10. Children’s Privacy
PureFit is not intended for individuals under the age of 13.
We do not knowingly collect personal information from children. If such data is discovered, it will be deleted promptly.
11. International Users
Your information may be processed and stored in the United States or other countries where data protection laws may differ. We take steps to ensure appropriate safeguards are in place.
12. Changes to This Policy
We may update this Privacy Policy from time to time.
Updates will be posted on this page with a revised “Last updated” date.
13. Contact Us
If you have any questions about this Privacy Policy or your personal data, contact us at: